Manage lead nurturing - A CRM automates many parts of the process that are time consuming and prone to human error, such as notifying sales reps when they should reach out to prospects, track interactions, and present the customer's journey as a full picture, so reps can make informed decisions on their next move.

Boost in sales - A CRM helps teams create efficient sales processes, build sales pipelines, automate repetitive tasks, and parse sales data for insights that can increase closed deals. With a CRM, sales teams can create a reliable process to use for any deal.

Helpful analytics - CRMs don't only collect customer data, they analyze it and present actionable insights so sales teams can tweak and optimize their process as necessary.

Better customer service - CRMs manage a business's contacts and present important customer information—such as communications across all channels, purchase records, and more—to employees who need it. By easily accessing all relevant customer information, team members can provide a better customer experience.